Brian Wansink Ph.D., director of the Food and Brand Lab at Cornell and author of Mindless Eating: Why We Eat More Than We Think, says that we make about 200 food decisions each day - but are unaware of most of them. He started the Small Plate Movement to help people re-engineer their environment to make some of those unconscious decisions work in their favor.
I was a psychology major at ASU so I loved reading about all of the ingenious experiments in MIndless Eating. I found the experiments particularly facinating because they put science behind many of the strategies for coping with environmental triggers that we've been teaching in our Am I Hungry? Workshops for the last decade.
Here is one simple example from my own home. We bought a new set of dinnerware last year. I was shocked by the size of the bowls - they looked like mixing bowls! In fact, I rarely used them because they seemed almost obscene. The other day I was browsing around Sur La Table, a gourmet cookware store, and I was drawn to these little square bowls that were on sale. I didn't even bother to buy the rest of the dinner set; I just wanted the bowls. Just look at the huge size difference!
I love eating from them because they're beautiful and dainty, and they help tell my brain what my body knows - I have enough food. Just like they showed in the lab, the same amount of yogurt, cereal, and blueberries just got lost in those troughs but in my new bowls, it is plenty!
Take a look at your own dishes, platters, serving spoons, glasses, and location of your food; share your ideas about re-engineering your environment to reduce your triggers for mindless eating.






